Sophie Morin
Executive Director and Privacy Officer
“I am thrilled to join your incredible team as Executive Director. Indeed, the members of our boards of Directors have entrusted me with the mandate of pursuing Baluchon’s important mission, and I thank them for their confidence in me. I am already well supported by the clinical-administrative team and by Guylaine, who will ensure a smooth transition for some time to come.
Having been my mother’s caregiver throughout her illness, I don’t need convincing of the merits of our actions. The cause is already close to my heart, and I’m committed to devoting all my energy to it.
My first professional contact with Alzheimer’s disease was early in my career, when I was in charge of communications at the Institut de gériatrie de Montréal (then called Hôpital Côte-des-Neiges). I went on to work in dynamic, change-oriented environments in large private companies in Quebec and Ontario, as well as at municipal and federal levels. As Director of Communications and Business Development for the Space for Life Foundation, I led a major fundraising campaign worth several million dollars, in addition to managing various events and fundraising campaigns. In my last position at the federal level, I was responsible for communications, citizen and government relations and branding at the Montréal Science Centre and the Old Port of Montréal, which welcome over six million visitors a year.